Identity
Campaign
Digital
The graphic design aimed to reflect the central themes of the series by mirroring the idea of an immersive concert experience with adaptable and dynamic sound.
The identity embodies the concept of flexible and evolving soundscapes, using a dynamic grid that continuously morphs to represent shifting performance spaces. Moving coloured spheres within the layout evoke different scenarios, simulating a musical journey through space.
The series featured a wide range of music genres, from classical to contemporary, showcasing a diverse array of performers and ensembles.
Three waves of publicity campaigns were launched, employing both digital and print materials. The initial campaign in July 2022 saw posters installed in key London areas, including Camden, Islington, Hackney, Southwark, and Dalston Overground stations.
Project developed with Binomi design studio.