Identity
Campaign
Digital
A rebrand became necessary as new competitors emerged on the London scene.
The London Podcast Festival needed a new identity to establish itself as a popular and successful event within the podcast community. The new brand had to highlight the festival's strengths while presenting it as an engaging, fun, and inclusive event, with visually striking graphics across social media, print materials, and environmental displays.
Bringing the podcast experience to life was the concept behind the new graphic design. The design system incorporates 3D graphics and animation, with vibrant colours and pop-art-inspired themes. Cubes and parallelepipeds are arranged in dynamic compositions, revealing key information such as dates and the artist's lineup, creating a visually engaging and modern aesthetic for the festival.
Project developed with Binomi design studio.