Identity
Digital
The new visual identity draws inspiration from Blockchain functionality and its core processes: transactions are represented by blocks within a network that requires validation from nodes. Once validated, each block is added to a growing chain.
This concept is visually expressed through transparent, modular cubes arranged in interchangeable compositions, conveying the idea of "building blocks" within Blockchain technology. The project encompassed the full development of the brand’s concept and visual language, including logo design, illustrations, and infographics. A comprehensive brand guideline document was created, and the visual identity was applied across various communication materials, including the company profile, business plan, presentation template, web app, and website.
Project developed with Binomi design studio.