Noemi Caruso
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EvvivaElevating beauty with a streamlined, elegant identity



Platinum Pharma, an American cosmetic brand distributed in Italy, has identified an opportunity to expand into the rapidly growing Chinese market. To support this expansion, Platinum Pharma worked on a new strategy introducing a new name, EVVIVA, to make the brand stand out from other competitors.


Type of work

Identity
Packaging
 Design and strategy

A new design system has been implemented across all product ranges, with each line featuring a unique colour palette that reflects the specific benefits of the cosmetics. The new brand identity feels authentic, accessible, and dynamic, emphasizing the beauty line's focus on functionality while maintaining a premium look and feel.

Project developed with Binomi design studio.






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