Earth Unwrapped
Type of work
Identity
Campaign
Editorial
Design and strategy
The visual identity is built on a creative concept that envisions a futuristic landscape where nature and the artificial merge. Real landscapes are reimagined as speculative terrains, representing both memory and possible futures. Natural and man-made elements collide and intertwine, forming a new hybrid environment that blurs the line between organic and synthetic.
The graphics celebrate the series' central message: even a wounded world can sustain, nourish, and inspire us, offering moments of wonder and joy.
Supporting imagery began with landscape photography connected to themes explored in the series. Each image was then ‘glitched’ through creative coding to evoke the core idea, a re-imagined nature. In visual terms, a glitch represents a sudden, temporary disruption, anomalies that hint at deeper truths. These disruptions become visual metaphors for our altered relationship with the environment, echoing optical illusions, uncanny coincidences, and phenomena that seem to defy the natural order.
The final identity features these beautifully fractured textures, unexpected and otherworldly. Spanning both print and digital platforms, the visual system extends across brochures, outdoor banners, posters, digital signage, and social media assets.
Project developed with Binomi design studio.