Camerata Alma Viva

In 2009, a group of musicians studying under Gábor Takács-Nagy decided to take a new approach to music. Unbound by restrictions, they aimed to embrace tradition without being confined by it. While others followed a conductor, they chose to lead themselves. What began as a modest ensemble soon evolved into a 16-string orchestra, comprising musicians from nine different nationalities. Since then, the orchestra has adopted innovative rehearsal techniques, incorporating meditation, improvisation, and theatre, placing spirit and movement at the heart of their music. From Handel to Hendrix, from Vivaldi to The Rolling Stones, they reinterpret music in an imaginative yet powerful way, defying convention.

The ensemble adopted the name "Camerata Alma Viva," with Camerata referring to a 16th-century term for a "group of people living together harmoniously, pursuing a common artistic and intellectual interest," and Alma Viva, translated from Spanish, meaning "the Living Soul."

Type of work

Identity
Digital

Design and strategy

The starting point for designing the new identity was the fact that the orchestra consists solely of string instruments: violin, viola, cello, and double bass. Drawing inspiration from the concept of a "living soul," the new logo was created using negative space formed by combining the silhouettes of the four string instruments. This newly designed symbol visually conveys the idea of a group of people united by shared artistic and intellectual interests.
The resulting abstract form became the new logo, with the words "Camerata Alma Viva" interconnected to reinforce the idea of a united and collaborative ensemble.

The method used to create the logo inspired a simple and flexible approach for designing countless shapes to be incorporated into the new graphic system. These abstract shapes are primarily used as containers, but occasionally serve to highlight and emphasize important messages. This new visual language was applied across various print and digital materials, including posters, stationery, and the website.

Project developed with Binomi design studio.